Our vision for your extraordinary event: Helga Locatelli, artistic director of ACCAELLE Events, speaks.
What is the real job of an event planner?
The role of an event planner is often misunderstood. Many think that it should be primarily an expert florist or an internationally renowned designer, but the reality is very different. The event planner is essentially the director of the event, a professional figure who coordinates and supervises every aspect of the event.
Their main responsibilities include:
The event planner must have a thorough understanding of every service needed for the event, from logistics to the creative aspect. Their job is to transform the client's vision into reality, ensuring that each element fits perfectly into the overall project, always respecting the established budget.
How was this passion born?
Fate has mysterious ways of guiding us towards our true calling. My professional story began in 2006, when I found myself orchestrating what would be not only the most important day of my life, but also the first chapter of a wonderful professional adventure: my wedding. During those months of meticulous planning, every detail I took care of, every choice I pondered, every emotion I imagined, whispered to me that this would become my path. It was a revelation, an epiphany that transformed a nascent passion into a professional mission.
Today, after years of experience, I can say with certainty that this profession is not simply a job, but a true vocation that captures my soul. Even when I find myself facing the most demanding challenges or the most complex projects, my enthusiasm never wanes. The greatest satisfaction, the one that excites me every time as if it were the first, is seeing the bright eyes of my clients when their dream comes to life, exactly as they had imagined it. It's in those moments that I know I made the right choice, following that spark of magic that ignited in 2006.
Your “secret weapons”?
The success of a perfect event lies in the most minute details and the most refined skills that an event planner must possess and cultivate with dedication. There are essential elements that constitute the very essence of our profession.
First of all, the art of empathy: an almost innate ability to perceive and deeply understand the desires of our clients, going beyond simple words, to grasp their most intimate aspirations.
Meticulous planning represents the beating heart of our work: every detail is studied, calibrated and harmonized in a perfect symphony of elements that, together, create the magic that makes every event unique and unforgettable.
Anticipation is our compass: we foresee every possible scenario, carefully preparing elegant and immediate solutions for any eventuality. This allows us to guarantee impeccable management of every situation.
Time management becomes a true art: we orchestrate every moment with millimetric precision, allowing our clients to fully immerse themselves in the atmosphere of their event, free from any worries.
Finally, the real treasure: a close-knit team consolidated over the years, capable of transforming every creative vision, every design intuition, into a tangible reality that exceeds expectations. Their experience and dedication are the guarantee that every project of ours, however ambitious, will find its perfect realization.
How do you recognize success?
Success in the world of events has a dimension that is both tangible and emotional. Its most authentic and precious manifestation is revealed in those magical moments at the end of each event, when the shining eyes of our clients meet ours and, with a voice veiled by emotion, whisper those words that contain the very essence of our mission: 'it couldn't have gone better'.
In these moments of pure gratitude, the true meaning of our work crystallizes. It is not just the words themselves, but the genuine emotion that accompanies them that testifies that we have not only achieved, but exceeded the dreams and expectations of our clients. This moment of deep connection, where joy merges with gratitude, represents the most precious indicator of our professional success.
It is in these moments that we understand how our commitment, our dedication and our passion have created something that goes beyond a simple event: we have given life to indelible memories that will remain forever in the hearts of our clients.
The next challenges?
In our world, every new event represents a blank canvas on which to paint a unique and unrepeatable masterpiece.
The real challenge lies in our constant search for excellence, in the desire to push the boundaries of creativity to create events that stand out for their originality and refinement, far from any convention.
At this time, we are embarking on an even more ambitious path: we are strengthening our internal structure to respond in an increasingly complete and exclusive way to the needs of our international clients.
Our beloved Italy, with its inestimable heritage of beauty, culture and tradition, becomes the privileged stage for events of international scope.
This evolution represents not only a professional challenge, but also an opportunity to make the excellence of our territory shine through events that blend Italian elegance with the sophisticated expectations of an international clientele. It is an exciting journey that allows us to be ambassadors of Italian taste and style in the world of prestigious events.
“The challenge was ambitious: to give voice to the essence of our values and celebrate the innovation of our collection with the elegance it deserved.
ACCAELLE Events has transformed this vision into reality, demonstrating that rare mastery that distinguishes true professionals.
Their ability to anticipate every detail, to shape every moment with experience and creativity, made the journey as fluid as the result memorable.
This is what it means to entrust your dream to those who know how to transform it into a masterpiece of precision and emotion.
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“We were looking for someone who could bring our vision of a perfect day to life. With Helga and the refined team of ACCAELLE Events, our dream took shape in every little detail.
The result was magical: a wedding that enchanted our guests and made our most beautiful day unforgettable.
An experience that exceeded all our expectations, transforming wishes into precious memories.
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“Well-known event organization company, well organized and with excellent experience. I immediately found myself in harmony with the owners and in particular with Helga who followed my event with extraordinary courtesy, efficiency and availability. In particular in solving every problem, even the most insignificant. I highly recommend it.
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“An agency of true professionals.
Accaelle made my fairytale wedding come true.
Helga and Sara are unique.
I would choose Accaelle a thousand times over.
Grade: 110 cum laude.
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“Rating 10! Helga and all her staff are always precise, punctual and above all available. All in a friendly atmosphere. Excellent experience
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“Everything exceeded expectations.
Helga and her team followed us step by step towards our dream and on the most beautiful day they did not make any mistakes!
THANK YOU THANK YOU THANK YOU!
A guarantee!
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“Very kind, precise and very professional. I really enjoyed it!
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“È stato magico..un matrimonio da favola. Helga è una persona speciale, grande professionista e un vulcano di idee..i miei ospiti sono stati impressionati dalla perfezione e
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dalla bellezza dell'evento.
“Exceptional team and incredible work!
I didn't even imagine that there were so many details and customizations possible.
Despite not having a huge budget, we managed to save VAT throughout the wedding, saving a considerable amount, and nothing was overlooked.
We wanted a slightly different wedding, we found the right solution and practically the entire wedding took place as an incredible party where everyone had fun.
Excellent food. Thank you, thank you, thank you, a kiss to everyone.
P.S. the honeymoon they organized for us: Top
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“Perfect organization, really very efficient.
We are residents abroad and everything was created perfectly without any problem, tastes and budget respected.
Even if the weather was not clement, we did not notice anything, their "famous plan b" that they always have available, is indispensable.
Magnificent party, still today I receive compliments from friends and relatives.
I could not have asked for better. Thank you and a hug to all your magnificent entourage.
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“Our wedding was a dream, the whole event was followed by them in every detail, all the suppliers were fantastic and we couldn't have a better memory of that day! :)
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