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Helga Locatelli - Artistic Director - ACCAELLE Events | Organizzazione eventi e Wedding planner

Helga Locatelli - Artistic Director

Team Accaelle Events - Event Organization

Our vision for your extraordinary event: Helga Locatelli, artistic director of ACCAELLE Events, speaks. 


What is the real job of an event planner?

The role of an event planner is often misunderstood. Many think that it should be primarily an expert florist or an internationally renowned designer, but the reality is very different. The event planner is essentially the director of the event, a professional figure who coordinates and supervises every aspect of the event.


Their main responsibilities include:

  • Thoroughly understanding the client's vision and needs
  • Managing the budget efficiently
  • Coordinating all the suppliers and services involved
  • Developing a complete and coherent project
  • Selecting the partners best suited to the characteristics of the event
  • Proposing creative solutions and valid alternatives
  • Anticipating potential critical issues and preparing different solutions in advance

The event planner must have a thorough understanding of every service needed for the event, from logistics to the creative aspect. Their job is to transform the client's vision into reality, ensuring that each element fits perfectly into the overall project, always respecting the established budget.


How was this passion born?

Fate has mysterious ways of guiding us towards our true calling. My professional story began in 2006, when I found myself orchestrating what would be not only the most important day of my life, but also the first chapter of a wonderful professional adventure: my wedding. During those months of meticulous planning, every detail I took care of, every choice I pondered, every emotion I imagined, whispered to me that this would become my path. It was a revelation, an epiphany that transformed a nascent passion into a professional mission.


Today, after years of experience, I can say with certainty that this profession is not simply a job, but a true vocation that captures my soul. Even when I find myself facing the most demanding challenges or the most complex projects, my enthusiasm never wanes. The greatest satisfaction, the one that excites me every time as if it were the first, is seeing the bright eyes of my clients when their dream comes to life, exactly as they had imagined it. It's in those moments that I know I made the right choice, following that spark of magic that ignited in 2006.

Your “secret weapons”?

The success of a perfect event lies in the most minute details and the most refined skills that an event planner must possess and cultivate with dedication. There are essential elements that constitute the very essence of our profession.

First of all, the art of empathy: an almost innate ability to perceive and deeply understand the desires of our clients, going beyond simple words, to grasp their most intimate aspirations.

Meticulous planning represents the beating heart of our work: every detail is studied, calibrated and harmonized in a perfect symphony of elements that, together, create the magic that makes every event unique and unforgettable.

Anticipation is our compass: we foresee every possible scenario, carefully preparing elegant and immediate solutions for any eventuality. This allows us to guarantee impeccable management of every situation.

Time management becomes a true art: we orchestrate every moment with millimetric precision, allowing our clients to fully immerse themselves in the atmosphere of their event, free from any worries.

Finally, the real treasure: a close-knit team consolidated over the years, capable of transforming every creative vision, every design intuition, into a tangible reality that exceeds expectations. Their experience and dedication are the guarantee that every project of ours, however ambitious, will find its perfect realization.


How do you recognize success?

Success in the world of events has a dimension that is both tangible and emotional. Its most authentic and precious manifestation is revealed in those magical moments at the end of each event, when the shining eyes of our clients meet ours and, with a voice veiled by emotion, whisper those words that contain the very essence of our mission: 'it couldn't have gone better'.

In these moments of pure gratitude, the true meaning of our work crystallizes. It is not just the words themselves, but the genuine emotion that accompanies them that testifies that we have not only achieved, but exceeded the dreams and expectations of our clients. This moment of deep connection, where joy merges with gratitude, represents the most precious indicator of our professional success.

It is in these moments that we understand how our commitment, our dedication and our passion have created something that goes beyond a simple event: we have given life to indelible memories that will remain forever in the hearts of our clients.


The next challenges?

In our world, every new event represents a blank canvas on which to paint a unique and unrepeatable masterpiece.

The real challenge lies in our constant search for excellence, in the desire to push the boundaries of creativity to create events that stand out for their originality and refinement, far from any convention.

At this time, we are embarking on an even more ambitious path: we are strengthening our internal structure to respond in an increasingly complete and exclusive way to the needs of our international clients.

Our beloved Italy, with its inestimable heritage of beauty, culture and tradition, becomes the privileged stage for events of international scope.


This evolution represents not only a professional challenge, but also an opportunity to make the excellence of our territory shine through events that blend Italian elegance with the sophisticated expectations of an international clientele. It is an exciting journey that allows us to be ambassadors of Italian taste and style in the world of prestigious events.

Let’s start planning your event

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